Brand system

One mark. Twelve worlds.

The cheetah-eye "C" never changes: the crouching curve, the rosettes, the eye and the tear mark. Each world adds its own emblem in the opening of the C, drawn in its own jewel accent.

Cheeyellcheeyell.com#E8C97AMark SVG Lockup SVG

Cheeyell Worldtravel.cheeyell.com#4FB3A9Mark SVG Lockup SVG

Cheeyell Booksbooks.cheeyell.com#D9925FMark SVG Lockup SVG

Cheeyell Learnlearn.cheeyell.com#D2525CMark SVG Lockup SVG

Cheeyell Media & Studiomedia.cheeyell.com#7FA7E8Mark SVG Lockup SVG

Cheeyell Shopshop.cheeyell.com#E0A08CMark SVG Lockup SVG

Cheeyell Couturewear.cheeyell.com#E3A9C8Mark SVG Lockup SVG

Cheeyell Journalblog.cheeyell.com#8FC7A8Mark SVG Lockup SVG

Cheeyell Atelierart.cheeyell.com#E8805FMark SVG Lockup SVG

Cheeyell Soundscapemusic.cheeyell.com#6EC6E8Mark SVG Lockup SVG

Cheeyell Soulsoul.cheeyell.com#C3A8E8Mark SVG Lockup SVG

Cheeyell Cubskids.cheeyell.com#FF9F6BMark SVG Lockup SVG

Colour

Obsidian & Savanna Gold

Obsidian#0A0907

Obsidian 2#12100C

Savanna Gold#C9A24A

Gold Highlight#E8C97A

Gold Deep#8C6A1F

Ivory#F5EFE3

Typography

Fraunces Italic

Display: headlines and the wordmark.

Manrope

Body and interface.

तिरो देवनागरी

Hindi, for the Memoir Vault and bilingual pages.

Export a platform logo

2:1 PNG lockups for partner platforms (Pathfndr, Graphy, social profiles).

World

Background